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Yearly Archives: 2021

Simone - Saúde x Comunicação2

Health x Communication

Communication professionals put themselves in front of the pandemic in search of information. They collect the facts and look for other sources to confirm them.

This happens because people are connected and need to be updated every minute. However, it can be said that it is a double-edged sword when analyzed from a health care perspective.

Since the pandemic came along, which is a new situation for everyone in the world, scientists, doctors, researchers are united to find a solution to the chaos in public health.

On the other side, the communication professionals are anxious to have scoops and gain the most trustworthy news to stand out from the rest. This is how the collapse of communication and health is created.

People no longer trust the media and communication professionals, who have the authority of the 4th power. The incessant search, without checking the information, trivializes the press and puts people’s lives at risk. It is possible to wait a few minutes to transmit information with more credibility.

The truth is that everything becomes absurdly chaotic, but without the awareness of society and those involved.

This situation would be funny if it were not tragic.

Simone - Saúde x Comunicação2

It is up to each person to think, analyze, and engage in a campaign that promotes the values and principles of culture and good habits in detriment to the great technological evolution that puts us on the brink of unscrupulous moments and brings damage to our mental health.

Communication is very important, but with responsibility so that it is not transformed into damage.

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Informing society with responsibility

Have you ever heard about civic entrepreneurship? Civic entrepreneur? Their importance in times where the problems and solutions are unknown?

Throughout the careers of many who are surviving and growing in this new pandemic time and who work in the health field as well as related fields, as business people, educators, visionary defenders of new technologies, world economic development, and philanthropists, we have noticed a promotion of new constructive interactions between the worlds of academia, government, and private and third sector business.

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Source: Kidwell D.K., Zintgraff C., Pogue G.P. (2020) The STEM Technopolis Wheel: In Motion Through STEM Learning. In: Zintgraff C., Suh S., Kellison B., Resta P. (eds) STEM in the Technopolis: The Power of STEM Education in Regional Technology Policy. Springer, Cham. https://doi.org/10.1007/978-3-030-39851-4_4

These professionals have embodied these interactions as founders of investment institutions, leaders in teaching, research and development, promoters of new technologies, and advisors of entrepreneurs and government agencies, committed to an enlightened social order.

Aspects of their lives have also been revealed, starting from their childhood as children of immigrants, for example, to their military service on the battlefront during World War II, achievements in technology, education, and business. While these people are best known for taking the first steps to boost ventures in specific areas (e.g. schools) toward their current position as internationally prominent institutions and for playing a central role in regional economic transformation, they also detail the career, influence, and philosophy of these technology professionals.

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Source: History of the Raissa Foundation

Many of them have been embodying the concept of “civic entrepreneurship,” which involves a merging of business acumen, a deep commitment to social responsibility, and visionary leadership for the economic development of a community.

Inherent in the role of these professionals as a civic entrepreneur is the broadest possible definition of “community,” starting with one person’s city and region, but growing to cover the globe. They are known as catalysts of collaborative networks that use the resources of business, government, and education to work to define and achieve the broadly shared goals of a community.

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Source: Building an Ideal City

This profile is sparking further reflection on the identity with which everyone operates in the personal and professional spheres. Do you recognize the “civic entrepreneur” in yourself? And in your network of professional collaborators? It is time for a change of strategy in innovation and an opportunity to renew our difference in society.

References: Douglas Henton, John Melville, and Kimberly Walesh, Grassroots Leaders for a New Economy: How Civic Entrepreneurs Are Building Prosperous Communities (San Francisco: Jossey-Bass, 1997); Stephen Goldsmith, The Power of Social Innovation: How Civic Entrepreneurs Ignite Community Networks for Good (San Francisco: Jossey-Bass, 2010); and Tijs Creutzberg, “Governing a Knowledge Economy: Scalar, Civic, and Strategic Dimensions of Contemporary Economic Governance in North America” (Ph.D. thesis, University of Toronto, 2006).